It all began with the Wolverine head popcorn buckets as a warning of Deadpool & Wolverine gearing up for a super meta merchandising campaign. The viral reveal has led to Deadpoolification of the internet, with Marvel Studios letting its team along with stars Ryan Reynolds and Hugh Jackman go on all in on ridiculousness for the film’s release this week.
The unserious nature chaotically continues with Deadpool designing his own product launches in the most unhinged ways as he takes over the internet with his full likeness, down to his bottom. No, really: here is a look at these special edition “designed by Deadpool” Xbox controllers for a limited contest release from the video game giant.
There’s a lot to be said about how far this is going. It’s truly on brand to try to one-up those Dune popcorn buckets, but it’s starting to feel like he’s coming for Barbie’s epic summer of 2023 too. Last year everything was pink and filled with Kenergy but now Pool’s making it red and filled with Wolverine’s Logan-ergy instead. Reynolds’ best bub Jackman has been game for the parody-fueled press tour. The duo even participated in a chimichanga cook-off with Gordon Ramsey; watch below to see who wins!
The food fun doesn’t end there. If you’re wanting to want chimichangas in a pinch, Deadpool also took over the Jack in the Box munchie menu and has collaborated with DiGiorno’s Pizza too.
But we had to stop ourselves at the audacity of the movie’s tie-in mustard and ketchup for Heinz. It’s relentless, it’s unhinged, it makes me want a hot dog real bad.
And even social media accounts of Marvel Studios’ mightiest heroes has seen some changes as Deadpool messes with the multiverse. All the Avengers have now been Deadpool’d like Loki!
Yes, more Deadpool tush and we can already sense it’s not the last of it we’ll be seeing before the week is out. Oh, and if you need a wash down there, Deadpool and Old Spice have you covered with Maximum Freshness.
And if you think this is too much, Deadpool would like you to go Funko Pop! yourself! No, really there’s now personalized Deadpool and Wolverine suits you can don as cosplay Funko figures too, and order online while supplies last.
Deadpool and Wolverine opens this Friday in theaters.
Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, what’s next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.
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